Stop that “s” Apple

Apple should stop naming their updated iPhone with the letter “s” at the end. The reason being, Samsung is using it in the Galaxy smartphone to create the perception that the devices are alike.

Eg:
Apple iPhone 6s
Samsung Galaxy S6

And because of Apple's naming tradition, people now think that a phone with the “s” is better. So the perception is that Samsung is making a "better" phone months earlier than Apple. And when the iPhone with the “s” is released the perception is that Apple is catching up with Samsung.

Meanwhile Samsung sells a phone that seems to include the same technology as Apple's, thereby misleading the customer.